two cents

Sony Wins

Sony certainly knows how to produce a sense of wonder. This ad is just remarkable. The Sony Bravia ads to date have been spectacular, and this is no exception. Here they feature Sony cameras, and produces a similar sense of wonder while falling in closely to the existing brand.

I beg to differ with Nathan on this one. His point is taken that many over-document instead of just experiencing a moment, but it's certainly something I'd want my camera on-hand to record.

Link via Veryness