two cents

One Litre of fuel would last UK one year if cars had kept pace with computers

According to the University of Manchester:

One litre of fuel would serve the UK for a year and oil reserves would last the expected lifetime of the solar system - if efficiency in the car industry had improved at the same rate as in the computer world...
...computers are now 50 BILLION times more energy-efficient than the 'Baby', which weighed roughly one tonne and took up a whole room.

It begs the question...why?

I think deep down, because of my experience with technology, I havent been worried about progress with the auto industry because I'm always reminded how ridiculously quickly innovation happens. But it hasn't! And that's why many of us are shocked. Why? Anyone know?

Image Public Domain, via NYPublic Library