two cents


826 is a remarkable, awe-inspiring organization. From the recent article in Brand New:
Established in San Francisco in 2002 by renown writer Dave Eggers and educator Nínive Calegari, 826 is a unique organization that tutors and provides workshops for kids ages six to eighteen on writing and ultimately on creative expression. The San Francisco building where the classes took place, located at 826 Valencia Street (hence the name 826), was zoned commercial and the logical thing to do was to set up a pirate supply storefront which, according to David Byrne, is "definitely one of the top five pirate stores." And in that same spirit, the 826 chapters in New York and Los Angeles are flanked by retail stores like the Brooklyn Superhero Supply Co. (designed by Sam Potts) and Echo Park Time Travel Mart (designed by Stefan Bucher), respectively.

Loyd has been telling me about this for a few years. They use the fictional storefront as inspiration for the kids and actually sell pirate stuff to raise funds as well. The posters are particularly amazing.

You really must read more on Brand New.

This Ted talk is also worth watching

link via Nathan, product design and photos via office