two cents

Smart NFL Marketing

So I got an email from NFL today. It happens to be my birthday this week, so they gave me a % discount. But when i looked at the visual in the email, they had put my last name on the jersey of the team I affiliate myself with (the Skins). This is brilliant. If i loved the Skins more, this would be much more motivating...and for real fans I can imagine how compelling this would be. So all the pieces:
  • 15% discount
  • jersey with my name
  • on my team
  • with the #1
Well played, NFL. I'm very impressed.