BMW ad on the front cover of a magazine?
Yup.The glow-in-the-dark ad on the cover of Vice Magazine appears when you shut off the lights.
Brilliant.
"The media strategy for the 1 Series is all about short, intense experiences,"
- Esme Rottschafer, group account director at The Media Company,
"Maintaining the integrity of our cover - which is not usually for sale - while delivering a unique and rad brand message for BMW was an amazing challenge."More here.
- Shawn Phelan, director of sales & marketing at Vice's
I love this stuff...
About Me
Blog of peter centofante: father, husband, brother, UX designer, freelance graphic designer, believer, realist and thinker (at least i'd like to think so.) This blog is a collection of my thoughts and things i find interesting.
I believe that ideas can change things. I think that when people are inspired by something, they rarely attempt to copy it, rather they use that spark towards their own goals, projects, and worldviews. In light of this, my goal is to share many ideas, in the hopes of making everything better.
Enjoy.
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